Art (and Totes) on the Mesa
I'm still hooked on making market totes. Most recently they've been the upcycled jeans variety. There are now three people scouting the county for large jeans for me (not me personally, but my upcycled bags) and I've been hitting a couple of thrift stores a week. I love thrift stores (often I find treasures beyond the denim kind, like port glasses at $.40/each or a beautiful serving dish for $1.50). I can't resist. But, my mission is denim and my search has been expanded to include lighter weight denims (my ideas for using the light-weights are still germinating) and smaller sizes (to be used in denim collages and possibly smaller, child-size totes). Does this sound a bit obsessive? Someone, anyone, please stop me! I admit it...I am out of control! Sally has attempted to stop me twice now, but her efforts were futile! Otti just encourages my denim OCD! The stack of XXL jeans in my studio is growing and beginning to crowd my 36 fabric totes. I'll soon need a bigger studio. Help! P.S. I've had two requests for acid-washed jeans...finding acid-washed or designer jeans in a size 42 or 44 may be difficult. Should you find yourself near a thrift store, browse the racks for acid-washed denim in any size.
This past weekend, the StixChix (Sally, Sandy, and I) participated in an event in Santa Barbara, called Art on the Mesa. Our booth was impressive with over a hundred market totes/bags ranging in price from $25-55, quilted baby blankets, and four of my hand painted pillows. It was colorful with good variety and the general response was favorable. Unfortunately, the event was very localized, not well advertised, and foot traffic was dismal. That said, we still sold a few items and received several compliments on our goods. Our next attempt to market our handmade textile items will probably be at a craft show, farmers market, or the like, where the foot traffic would be closer to 500 than 50.
A few things learned...
1. Display like-kinds together - I had patchwork market totes, denim bags, and what I call art collage totes and they were all mixed together on hat-rack type stands, hung from our canopy, and flat-folded on the tables. Next time I will have each clustered on their own stands. The denim seemed to have no appeal to people who liked the colorful patchwork bags and likewise.
2. Better signage - with such limited attendance, a 10' sign probably wouldn't have helped. However, Sally and Sandy had made small hand-printed signs that were displayed next to their items with a brief description and price. I had no signs. :( Next time I will have bold signs for each product, especially the pillows which will be described as "original, hand-painted" creations...you get the idea.
3. Launch my Etsy site - I'm beginning to think Etsy is a marketing opportunity in and of itself. I listed my Etsy store name on business cards, but the half dozen people I talked with (those interested in my custom pet portraits) had no clue about Etsy!
Our expectations were low, we sold little, laughed a lot, and learned even more...we'll definitely do it again!
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